Latitude Festival approached us to produce an animated line-up announcement for their 2024 event.
The Latitude team were keen to expand on the 3D illustrated elements we designed for them as part of their 2023 campaign. Whilst developing the new library of 3D assets, it was decided these designs would now be the building blocks of Latitude’s 2024 branding. We set to work sculpting assets from all across the Henham Park site; from main stages & tents, down to the smaller details such as signage & sheep!
We built miniature but sprawling landscapes; featuring rolling hills, lakes & woodland to separate each area, and slowly transitioned into night scenes to show the beauty of the site at night.
Along with the animated announcement, we also supplied each 3D asset as individual elements to their design team. This allowed the team to re-purpose our illustrations & re-design their marketing material throughout the year; which unites all of their social media posts, web-design & printed programmes with bespoke artwork.
