WHO

We were asked to produce an animated trailer for WWF Cymru, to promote their interactive 2020 Earth Hour campaign.

WHAT

WWF’s ‘Earth Hour’ is the world’s largest grass roots movement for the environment. This year they marked the occasion with a challenge for those isolating at home during the COVID19 pandemic; Create a shadow to depict the next scene in a story they had posted on their social channels. We loved having full creative freedom in this project, the animation concept we developed remains true to the brand guidelines and key messaging for this campaign.

THE FILM

IN PICTURES