IT’S OUR TIME

Digital marketing to influence voter registration

WHO

This project was created for the ethical digital marketing agency
If Not Now.

WHAT

It’s Our Time was a digital campaign to mobilise young people who care about the climate to register to vote in the 2019 UK General Election.

We submitted 4 short Instagram posts to help get the message out. By the end of the campaign, run by If Not Now, 2.5 million people between the ages of 18-34 had registered to vote.

THE FILMS

IN PICTURES